WINTER WISE
Developed a winter visual identity for CAA’s Winter Wise campaign, centered around a toolkit promoting safe winter driving through tips and resources. The logo design drew inspiration from the signature curve of CAA’s iconic “smidge” logo, integrating it in a way that resembles the structure of a snowflake. This approach ensured the design felt cohesive and recognizable while creating a unique and ownable identity within one of Canada’s most trusted brands.
