Kijiji Email System Re-design
Role: Lead designer
With the launch of a new app, Kijiji introduced a more playful and engaging brand identity with bold graphics and vibrant illustrations. However, the email system felt outdated and inconsistent. I redesigned Kijiji’s CRM emails to align with the new branding while giving each platform a distinct look—dark purple for Kijiji, bold magenta for Rentals, and sleek blue for Autos.
Problem
The original emails felt text-heavy and lacked Kijiji’s vibrant new branding. Without a structured design system or reusable modules, every email was built from scratch, slowing down production. Adobe XD made cross-functional collaboration challenging, as it was difficult to track real-time changes.
Solution
I created a modular design system in Figma. It streamlined production, enhanced brand consistency, and introduced ownable icons and engaging visuals that made emails more dynamic and recognizable across all Kijiji platforms.
Solution
Reusable Modules:
Built a library of components that could be used across multiple emails, reducing the need to design from scratch.
Scalability & Flexibility:
Made it easy to switch between colors depending on the Kijiji brand (Main, Autos, Real Estate)
Brand Recognition:
Each platform had distinct, ownable colors, so subscribers could instantly recognize the type of email based on the color scheme.
Faster Workflow:
Built variants for each module to enable quick customization, allowing for faster iteration and A/B testing.
Headers & Hero Banners:
Designed to introduce key messages with strong visuals.
Body Copy Blocks:
Ensured readability while maintaining a clear hierarchy.
Text+Image Blocks:
Balanced content and visuals for better engagement.
Call-to-Action (CTA) Sections: Optimized to drive conversions
Hero section variants
Body copy variants
Button variants
List variants
Email Example
App Feature update email
This email highlights Kijiji’s latest app feature updates, providing users with a clear, step-by-step guide on how to use them. Designed for easy readability, the layout combines engaging visuals with concise messaging to showcase new functionalities and their benefits. The email ensures a seamless user experience by reinforcing Kijiji’s brand identity while encouraging users to explore and make the most of the app’s latest enhancements.